| Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. |
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 Great Book Using The Internet For Marketing! |
| Review Date: July 28, 2007 |
| Reviewer: Jean E. Brown, Florida |
| I sell a self-help book, and a book on Florida Landscaping which I wrote through my own website. Since it is self published, I don't have the help of a large publishing firm to promote my book, so I thought Pay Per click marketing might be the solution to expanding my sales base. I just implemented my first campaign, and had my first sale the very same day!! The book was great, packed with lots of good information, tips, suggestions, case studies, and advice from experts. I really liked how well written it was, easy to read and very clear. It was written for a small business that has limited funds and limited technical savvy. The book held my hand throughout the process, and now I have my first campaign. The book has hundreds of tips, suggestions, advice throughout it, in fact, there is so much information, I had to use Post-it flags to mark the information I thought was most important. My book now has Post-it flags all over it!!! I love the font size, and how easy it is to read and navigate the book. I loved Mr. Brown's first book, and this one sits right next to it on my bookcase. |
SEO, PPC, and all that jazz
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| Review Date: September 25, 2007 |
| Reviewer: Sustaina, Shawnee, OK United States |
I have been looking for this book! Search engine optimization and pay per click advertising were mysterious techniques about which I knew nothing until I read The Ultimate Guide to Search Engine Marketing by Bruce C. Brown. The heart of the book is its detailed information about online marketing using search engine optimization and pay per click advertising. Several chapters are devoted to these strategies with regard to specific search engines, such as Google and Yahoo.
The purpose of search engine optimization (SEO) is to raise the ranking of your website on a particular search engine by the use of relevant keywords or phrases. The author explains how to choose the best keywords or phrases for your site and how to use META tags to raise your website's ranking. He also discusses keyword placement on a webpage. Did you know that some search engines only "crawl" a small portion of the text on a particular webpage?
Pay per click advertising (PPC) will reach millions of customers in a credible, cost-effective way. This type of online marketing plan can target a geographical area or demographic group, and it can be modified easily if it does not seem to be working.
The book also includes a history of online marketing and descriptions of types of online ads. Case studies, hints, tips, and advice round out the content. This is a clearly organized, easy-to-use guidebook for a person who is fairly internet-savvy. I recommend it highly.
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Secrets From the Pros
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| Review Date: September 24, 2007 |
| Reviewer: Kit Jarrell, USA |
Pay per click advertising is all the rage. Hundreds of sites claim that "you, too can make hundreds of thousands of dollars" with the technology. But what is pay per click? And how can it work for the average person looking to get started?
The Ultimate Guide to Search Engine Marketing answers these and many more questions, beginning with the most obvious: What exactly is pay per click marketing, and why should the reader be interested in it? The author, Bruce Brown, explains the history and background of online marketing, and how it's become one of the most effective forms of advertising in history.
Search engine optimization is explored in detail, as each search engine has a different algorithm and tactics for returning results. Brown shows the reader how to capitalize on how each search engine fetches their information, through META tags, keywords, feedback, and other types of website optimization. Generating traffic to your website is obviously an important part of online marketing, and the author explains what the best strategies are for getting visitors to notice your web presence.
Yahoo and Google are the two premier search engines, and each has their own advertising methods. The author walks the reader through each, offering handy tips, step-by-step comparisons of cost effectiveness, and how to avoid click fraud. Microsoft's ad structure is also discussed.
Affiliate marketing, through eBay and other systems, can also be used effectively to net large profits, and Brown explains how to become part of an affiliate program, how to generate leads and traffic, and what the potential successes can be when using affiliates.
Included in the book are case studies that illustrate the points made and show real-life applications of the principles and strategies outlined in the book's previous chapters. Perhaps most valuable is the last chapter, which gives tips and tricks from the professionals who use SEO marketing and pay per click on a daily basis to make a living. The reader can learn from the best and start their SEO business right.
All in all, this is a great book, with a style that is professional yet entertaining and easy to understand. If you're looking to find out more and perhaps cash in on pay per click marketing--to augment your existing career or begin a new one--this book is a great place to start.
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Great Resource!!
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| Review Date: August 19, 2007 |
| Reviewer: Jill, Missouri, USA |
As someone who is largely unfamiliar with the ins and outs of Search Engine marketing, I was extremely impressed with the way the author was able to organize and break down the array of information that was presented in the book. Beginning with a brief history of the evolution of online marketing (in which the author presents some staggering statistics about the revenue generated today by traditional mailings versus that which is generated by online marketing), the author touches on almost every online marketing topic available, from general information on PPC (pay per click) advertising to detailed breakdowns of the marketing costs on major sites such as Google, Microsoft, and Yahoo!
Though this book certainly offers something for anyone interested in essentially any facet of online marketing, I found a couple of sections to be of particular interest to me personally. The first section I thought was especially helpful deals with "How to Budget for Your PPC Advertising Campaign and Choose Effective Keywords." Not only did this section provide suggestions on how to best research and select the right keywords for a business (I discovered many web sites can help in suggesting popular keywords that often lead to more hits), it also gives a detailed formula on how to calculate the profitability of an online marketing campaign against the money that was invested.
Another section of the book I found particularly helpful featured tips and advice from online marketing experts. In this section, at least ten various experts in the field (including those who specialize in tracking online traffic and those who focus on search engine marketing) weigh in on the best ways to achieve results through various manners of online marketing campaigns (from PPC advertising to Search Engine Optimization). The advice from each of these experts is broken down into bullet points, which made the most important information stand out and become easier to remember.
The only significant drawback I encountered with this book was that the wealth of information often seemed a bit overwhelming. However, this is offset partially by the detailed and specific organization within the book. As a result, I found the information to be more accessible and slightly less overwhelming. For someone serious about plunging into the world of online marketing, this book will serve as a valuable asset And though you may not necessarily be able to grasp all of the information on the first read, it is definitely a book that should stay close by for use as a reference tool.
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Excellent Resource!
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| Review Date: August 8, 2007 |
| Reviewer: Word Nerd, United States |
"The Ultimate Guide to Search Engine Marketing, Pay Per Click Advertising Secrets Revealed" is a valuable tool for anyone who promotes businesses via the Web. Whether for a business owner, web designer, or marketing consultant, this book offers a wealth of useful information geared toward increasing web site exposure. There are a number of wrong ways to promote a website. You could simply upload your site and hope that someone will stumble across it. You could be intrusive and annoying and force visitors to you, using deceptive techniques. Or you could do it the right way, Bruce C. Brown's way.
The book was brilliantly structured to provide information that goes well beyond search engine success. Brown first explains the difference between various internet advertising methods, clearly defining pay-per-click (PPC) and banner ads and explaining how each works to promote your site. He further describes less desirable methods like spam and pop-up ads and tells why they are not as effective as PPC or banner ads.
As a contractor who writes web content for various businesses, I benefited greatly from Brown's in-depth coverage of search engine optimization (SEO) strategies. I also enjoyed a section, earlier in the book, which explained, in great detail the elements of the CAN-SPAM Act. The CAN-SPAM Act was designed to prevent unsolicited, intrusive advertising methods, and the addition of this section makes Brown's book an even more valuable guide to have on hand.
As I have already stated, "The Ultimate Guide to Search Engine Marketing, Pay Per Click Advertising Secrets Revealed" offers much more than search engine and PPC optimization guidelines. It also teaches how to strategically construct a web site to greatly improve search engine result placement, suggesting effective keywords and search-enhancing tags (HTML) to embed directly into your web pages. Brown then launches into a complete autopsy of the various search engine systems, describing how each finds and flags your website.
There are other useful bits of information such as the costs involved in search engine marketing - how to budget, how much you should expect to spend, and when being first place on the search results list isn't worth the cost. I was impressed that cost issues were included to ensure that no unpleasant surprises are involved in following Brown's methods.
And just to make sure no stone's left unturned, the book is chock full of additional links and resources. There are recommendations as to which companies would be most helpful in the website/search engine optimization process along with suggestions for further reading.
"The Ultimate Guide to Search Engine Marketing, Pay Per Click Advertising Secrets Revealed" is a necessary resource for anyone contributing toward the success of a web enhanced business.
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