If you're looking for a comprehensive and up-to-date guide to federal grants, loans, and benefit programs for individuals, non-profit organizations, and small businesses, this electronic book on CD-ROM disc has everything you need, with a definitive collection of the finest federal documents and resources. Save time and effort by using this compreh[Read More]

"Armed with this invaluable book and a bit of perseverance, you will be well on your way to tapping into available sources." —Joan Hamburg Laurie Blum knows everything there is to know about the five billion dollars in grant monies available to finance a wide array of ideas and projects. With clear explanations and proven strategies for succ[Read More]

Operators of small business have always been attracted to the Internet's seemingly bottomless supply of ready customers, but their hopes can quickly be dashed by the competitive realities of business on the Web. Poor Richard's Internet Marketing and Promotions aims to take the entrepreneur by the hand and show him or her how to draw attention to an[Read More]

Nine out of ten grant proposals are rejected. Grant Proposal Makeover shows how to transform lackluster proposals into excellent ones–that have the potential to be funded. This book stands out from other traditional grantwriting books because it illustrates common flaws and problems in proposals and shows exactly how to fix them. It also includes[Read More]

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful[Read More]

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key i[Read More]

From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packa[Read More]

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies though aware of the possibilities, are unable to fully exploit them.

A business plan precisely defines your business, identifies your goals and serves as your firm's resumé. The importance of a comprehensive, thoughtful business plan cannot be over- emphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, achievement [Read More]