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Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web ... talk): An article from: Communication World
Manufacturer: International Association of Business Communicators
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This digital document is an article from Communication World, published by International Association of Business Communicators on March 1, 2005. The length of the article is 1260 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Smart targeting meets dumb advertising: the Internet opened marketers' eyes to the power of networks outside the broadcast ones. But it turns out the web is not the only marvelous distribution system.(tech talk)
Author: Angelo Fernando
Publication: Communication World (Magazine/Journal)
Date: March 1, 2005
Publisher: International Association of Business Communicators
Volume: 22 Issue: 2 Page: 8(2)

Distributed by Thomson Gale

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Filed under: Business Advertising Books

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